Market Entry & Go-to-Market
Assess demand, adapt the offer and secure the local partners needed to launch.
Launching a marketplace in Italy ↗Experience
From strategy to execution.
Selected projects from my work in travel and mobility marketplaces.
Team Leadership & Operations
Build cross-functional teams and align daily operations after a merger.
Bringing two teams together after a merger ↗P&L Ownership
I owned the Italian P&L at Yescapa and managed a multi-market marketing budget at Evaneos.
Managing a €1M+ marketing budget ↗Strategic Partnerships
Turn a commercial agreement into an offer that works for customers and partners.
Connecting Volkswagen dealers with travellers ↗Communications & PR
Adapt brand messaging to local audiences and speak for the business in the media.
Speaking for travel brands in Italy and Spain ↗Public Affairs & Advocacy
Bring the practical concerns of owners and travellers into policy discussions.
Advocating for the recognition of camper sharing in Italy ↗Entrepreneurship
Test demand, shape the business model and prepare a new product for launch.
Building a startup developing a new modular campervan system. ↗