Launching a marketplace in Italy

When Yescapa set out to launch in Italy, owners needed to know what would happen if their vehicle was damaged during a rental. Before the first bookings, I researched the local market and helped secure an insurance agreement adapted to peer-to-peer rentals.

As Country Manager, I led the Italian launch, built the local team and managed the country P&L. Within five years, the Italian marketplace had grown from zero to €10M in annual GMV.