Strategic partnerships
Connecting Volkswagen dealers with travellers
Volkswagen × Yescapa
Through We Love California, travellers could book a Volkswagen California from participating dealers through Yescapa. Established in 2019, this partnership connected an established dealer network with travellers already looking for a campervan.
My role covered commercial partnership development and execution in Italy. I coordinated with Volkswagen Veicoli Commerciali and the local teams on the rental offer, the booking journey and joint marketing.